Market with clarity.
I'm Kasia, a product marketing, brand and GTM leader with 15+ years helping SaaS and tech companies sharpen positioning, accelerate growth and unlock expansion revenue.
I'm Kasia, a product marketing, brand and GTM leader with 15+ years helping SaaS and tech companies sharpen positioning, accelerate growth and unlock expansion revenue.
I bring 15+ years of product marketing and brand leadership experience in tech, from high-growth SaaS startups (Ignition, Shippit, Deputy) to established market leaders (Optus), across sales-led and PLG motions.
Most recently, I was Global Head of Product, Customer and Brand Marketing at Ignition during a period of 7× revenue growth.
I work closely with founders and executives to bring clarity to ICP, product positioning, and brand narrative — then translate that into GTM strategy that drives acquisition, product adoption, and revenue growth.
My sweet spot is helping ambitious startups move from scrappy growth to structured, scalable GTM execution that drives measurable commercial outcomes.
Whether you need fractional leadership, strategic advice or hands-on execution, I bring the clarity and structure to move fast and build for scale.
Clarify your ideal customer profile, sharpen platform positioning and messaging, and align product, sales and marketing around a differentiated market narrative that actually resonates.
Build structured go-to-market playbooks for product launches, new verticals and market expansion, with proven frameworks your team can run independently.
Support strategic pricing shifts with clear value articulation and cross-functional GTM execution to mitigate churn and grow revenue.
Establish scalable GTM foundations and cross-functional alignment to drive uptake of new product add-ons or strategic features to diversify revenue.
Strengthen your category positioning, brand narrative and content strategy to support the next growth phase.
Build structured advocacy and referral flywheels that turn your happiest customers into a scalable acquisition channel.
Previously at Ignition • Shippit • Deputy • HealthEngine • Optus
Progressed from building the Product Marketing and Customer Marketing function to leading Product, Customer and Brand Marketing globally across ANZ, US, CA and UK. Led a team of up to eight and served as 2IC to the CMO during a period of rapid growth, with revenue scaling 7×.
Led strategic platform repositioning during a company pivot from hospitality to enterprise contact centre. Company subsequently acquired by Zendesk.
Established the product marketing function, leading monetization of new product add-ons.
Informed product roadmap decisions across priority markets by establishing a structured global voice-of-customer framework as the company scaled.
Hired to optimise the existing product marketing function, diversifying revenue streams with launch of new products, pricing and packaging.
Progressed from Corporate Affairs Manager to Product Marketing and Go-to-Market leadership roles across both the consumer and business divisions.
Led a complete rebrand and market category repositioning to support global expansion, redefining how Ignition showed up across all markets and channels to accelerate growth.
Led cross-functional GTM execution across multiple strategic pricing changes at Ignition, with phased rollout to mitigate churn and increase revenue.
Accountable for end-to-end GTM, positioning and launch strategy for three new product add-ons at Ignition, acquiring 500+ subscribers within six months of launch.
Led strategic repositioning during a high-stakes company pivot, working directly with executive leadership to redefine platform narrative and go-to-market. Website bounce rate reduced from >80% to <55%.
Scaled the referral program at Ignition into a structured acquisition channel with advocacy flywheel, driving nearly 60% YoY growth in referred customers.
Delivered >50% increase in monthly sales by leading the introduction of new pricing and packaging for the GP segment at HealthEngine.
I'm currently open to fractional engagements, contract roles and full-time leadership positions at ambitious B2B SaaS and tech companies.
Whether you need a strategic partner to define your product positioning and GTM foundations, or a fractional head of product marketing and brand, I'd love to hear from you.